OUR NEW ZEALAND MAGAZINE - TRANZ SCENIC
Distribution
Our New Zealand Magazine is found on Tranz Scenic Trains which include the Overlander, TranzAlpine and TranzCoastal. The Overlander carries passengers daily between Auckland and Wellington, the TranzAlpine carriers passengers daily between Christchurch and Greymouth and the TranzCoastal carries passengers daily between Christchurch and Picton.
The editorial focuses on specific destination features, different destinations in each issue and catering to the seasons. It is designed to give travellers every opportunity to know what is available in the area prior to moving on. For those thinking of planning a holiday, it is designed to give them as much information as possible so as to be an asset in planning their holiday. The editorial is enhanced with eye catching photographs and local editorials submitted by the local Regional Tourism Organisations and advertisers within the area.
Passenger Profile
Reason for Travel
| Holiday | 34% |
|
Visting friends or relatives |
49% |
Demographics
Point to point travellers plus overseas visitors
Reason for Travel
| Holiday | 58% |
| Visiting friends or relatives | 8% |
| Just for the train trip | 25% |
Demographics
Majority of customers are overseas visitors
Reason for Travel
| Holiday | 50% |
| Visiting friends or relatives | 49% |
Demographics
Point to point travellers plus overseas visitors
